How Is A Home Marketed?

 

How Is A Home Marketed?

As you’ll see in the video, every home and market is a unique situation. Good marketing plans are specific to both. But every plan will include: Preparation Pricing and Marketing Activities.

Preparation takes time – typically, months. Homes must be in “show” condition all repairs and upgrades complete and all photos and video completed before the home goes on the market.

How Is A Home Marketed?

How Is A Home Marketed?

Pricing, likewise, should be planned in advance. Your broker will advise on both the best price and the best TERMS things like closing costs and seller credits to balance sales speed with sales price. Once the home is on the market it will quickly be entered in the MLS and will show up in Internet searches by agents and buyers.

Your broker will advise other marketing activities including advertising, signage, showing and open house events so make the best of your situation. Their aim is to get negotiable offers, and then take the offer you accept through the closing process.

First Title & Abstracts, Inc. is the first title company in Naples and Marco Island which agents think of when searching for a reliable title company.

How Should I Prepare The Outside For An Open House?

 

How Should I Prepare The Outside For An Open House?

Professional “staging” may include the exterior, but if you’re doing it all yourself, try the five things outlined in this video.

1 – Landscape & lawn.

That’s the first impression; make it a good one.

Mow, prune, edge and get rid of junk!

2 – Paint And Clean!

You don’t have to do the whole house, but the front door and lintels should either be painted or cleaned.

Open house red sign

How Should I Prepare The Outside For An Open House?

3 – Leaks & Repairs

Small visible problems can become large mental objections and change how someone feels about your house.

Fix ‘em beforehand.

4 – Pets

Some people have allergies and concerns.

Time for Fido to visit a friend.

You weren’t including him with the house anyway.

5 – Get Fresh Eyes

Have your realtor or a friend who’s willing to be candid tell you what you missed. Or pay a staging professional for a report.

We don’t really see familiar things well – so let them be your ‘test buyer’ so you can present the best first impression to the real ones.

We pride ourselves in offering tips to buyers and sellers of real estate, at every step of the transaction.

We hope you’ve enjoyed this video, and the tips offered.

First Title & Abstract, Inc. has been serving Southwest Florida for almost 40 years! We are a fully licensed title agent, attorney-owned and operated.

We are the FIRST choice among real estate clients and professionals who are choosing a reliable title company in Naples or Marco Island.

Call us today, and prepare to be amazed!